Client/Campaign

Balclis Auction House.

This was a transitional campaign between hammer auction sales and September, being August a low month for the art market. For that reason the marketing team created a special online auction during 4 weeks to sell cheap lots to new segments of people interested in art. It was adapted to Social Media, e-mailing and website.

The art direction and campaign was developed between Mireia Domènech and Josep Solé and all the commercial goals were achieved thanks to the digital actions as paid campaigns or e-mailing.