Red Christmas for a special online Auction
Client/Idea/Campaign
A special campaign for a pre-christmas online Auction. Adapted for Social Media, web and e-mailing.
The idea was developed around fruits and jewels by all the Marketing team: Marina López, Mireia Domènech and Josep Solé.
The Art Direction and production was developed between Mireia Domènech Josep Solé and Maria Domènech as a hand model.
The main goal for this campaign was to increase interest about jewels to our brand. Modern jewels were selected to find young segments and to reach new publics
Highlights of a powerful process
The jewels selection
After decide the campaign concepts we had to find the perfect pieces, both for have good sales and to find new publics. More than 30 pieces were launch to a very special season; we had brands as Bvlgari or Cartier, and above all, a colection of “bon goût” to gift.
How we did it?
Developing the idea around red fruits and elements we photographed different scenes which could be related to the typical familiar meetings of the season. Each jewel or set of pieces had a link to a fruit or to the gesture.
