A new way to merge art and autumn shadows
Client/Campaign
Balclis Auction House.
This campaign was developed around the colors, shadows and darkness of autumn season. We made this campaign for all the departments of the Auction House, and it was adapted for Social media, website, newspaper ads and e-mailing.
The goal for this sale was to promote one of the most important Hammer Auctions of the year: increase digital conversions and visits to Barcelona room.
The art direction and production was coordinated by Mireia Domènech and Josep Solé.
A selection of the best pieces
After summer, the October Hammer Auction is a key-sale for an Auction House. It must have a stunning collection of artists, artworks and best materials for depts. as jewels or Asian Art: the most important thing is to impress the public to announce a year full of sales.
It’s time to combine art
One of the most interesting processes for a Hammer Auction is to create sets. Beautiful artworks and objects and all together to attract a public interested not only in art, but also in decoration, lifestyle etc.
